The burger other
burgers look up to.
Two years ago, Habit Burger & Grill surprised many by besting all of the big burger chains to win the national USA Today 10Best readers poll.
It was a big deal. So we decided to celebrate in a big way. By sending a burger INTO OUTER SPACE.
Dubbed “The Burger Other Burgers Look Up To”, we playfully leveraged our victory and set our sights on the competition. From 20 miles above the earth.
But it didn’t stop there.
We then took aim at our biggest rival, In-N-Out Burger, and congratulated them on their second place finish with a full page newspaper ad in the LA Times and out of home billboards.
Directly across from their restaurants.
The following year, Habit was once again voted #1. Unfortunately for In-N-Out, they fell to 4th place. Rather than take the high road, we took the previous year’s billboard and updated the copy.
It received even more press, culminating with being cited by Dictionary.com as the literal definition trolling.
